There are five primary reasons a property sells:

THE DUNCAN GROUP is uniquely qualified to address Sellers’ needs in four of these areas. (NOPE! We cannot change the LOCATION!)

1. PRICING

Pricing your home correctly is crucial to selling your home in a timely manner at the highest price possible. Current market conditions determine the value. Pricing too high or too low can cost you time and money.

Understand always, what you paid for your home has nothing to do with its present value, and homes you think are the same as yours may in fact be very different.

Ultimately, the Buyer determines the value of your home based on comparisons they make to other houses currently on the market.

THE DUNCAN GROUP has access to the latest technology to get you the most current market data available. Our experienced agents can help you price your home correctly so that it sells for the highest price possible in the shortest amount of time. You will be amazed at the detail our “CMA” (Competitive Market Analysis) provides!

2. CONDITION OF PROPERTY

Doing whatever you can to put your house’s best face forward is very important if you want to get your price and sell quickly. There are several steps you can take to make your home show better:
• Sweep the sidewalk, mow the lawn, prune the bushes, weed the garden, and clean debris from the yard.
• Clean the windows (both inside and out) and make sure the paint is not chipped or flaking.
• Be sure the doorbell works.
• Clean and spruce up all rooms, furnishings, floors, walls, and ceilings. (It’s especially important that the bathrooms and kitchen are spotless!)
• Organize closets.
• Make sure everything works!
• Make sure the house smells good. (Hide the kitty litter!)

THE DUNCAN GROUP has a portfolio of service providers and contractors that can help with your needs from plumbing leaks to painting to new carpets.

We will also assist in the STAGING of the home and grounds, assuring the best possible introduction to the buying market.

The first impression a Buyer has is the appearance of your home. Give yourself every advantage!

3. EFFECTIVE MARKETING

Each property (and Seller) is unique; THE DUNCAN GROUP has developed a flexible, proven, hard-hitting marketing strategy that is tailor made for each Seller client.

The final MARKETING PLAN focuses on four general areas:
• ADVERTISING—THE DUNCAN GROUP advertises in most of the Central Maryland’s real estate related periodicals and newspapers on a regular issue basis.
• MARKETING TO OTHER AGENTS—Brochures, flyers, and personal calls are used to introduce new listings to the general agent population in the Central Maryland area. When necessary, special invitation BROKERS OPEN HOUSES are conducted, where agent previews are usually accompanied by catered lunches.

THE DUNCAN GROUP also understands the benefits of an aggressive management of the Multiple Listing System, the primary entree into other agents’ portfolio of interest.

• INTERNET/WEBSITE—Immediately, all new listings are introduced into the “cyberspace” domain (see PROPERTIES on our Home Page). Our website is linked to all the significant real estate sites: Realtor.com, Homesdatabase.com, c21htbrown.com.

4. PROCESS MANAGEMENT—THE DUNCANGROUP staff resources are in control from start to finish—from “appointment only” showings through the responsibility to provide Sellers feedback on all showings, THE DUNCAN GROUP keeps the Sellers’ needs and interests at heart.

The presentation and negotiation of all offers is a DUNCAN GROUP strength! Getting the deal through the settlement process successfully is where we shine!

5. COMMISSION STRUCTURE/LISTING TERMS—THE DUNCAN GROUP offers a variable commission structure, one applied to each client relationship based on a variety of factors. (Call Paul to discuss!)

By the way, each listing agreement by THE DUNCAN GROUP gives the Seller the right to cancel with ONE DAY NOTICE—that’s right, no risk or obligation or long-term ties—THE DUNCAN GROUP performs, or else!

Selling your home is an important decision. The person you choose to represent you can make all the difference. Choose carefully.

We hope you will consider PAUL DUNCAN and THE DUNCAN GROUP. Call, set an appointment, hear what we have to say.